A logo is one of the most important pre-launch steps that a business has to accomplish (yeah... like I know anything about running a business). It has to embody the company and be rememberable. That being said, I really struggled coming up with a logo for this company. My criteria was three-fold:
- The logo had to be simple (I wanted to be able to use it in a lot of variations)
- The logo had to be outdoorsy
- The logo had to have powerful symbolism
The first two goals were fairly easy to accomplish. My brother and I drew up a dozen different logos that were awesome. I almost committed to one of them but just did not feel confident that it was the logo to represent this brand. Finally, I came up with the the idea for the three trees. I had previously used that specific tree in a design and loved the simplicity of it. That got me thinking, Ragamuffin Co. is for the worn-out, bedraggled Christians (ragamuffins) who are in desperate need of Jesus' grace. And what was the ultimate showing of grace that the world has ever known? Without a doubt it is when God sent his son to die on a tree (cross) so that we could experience salvation.
"The God of our fathers raised Jesus, whom you killed by hanging him on a tree."Acts 5:30 (ESV)
After a few different variations, I came up with the logo we have now. Three trees in a circle representing the three crosses on Calvary. I am so happy with the logo that we have now because it represents everything that I want Ragamuffin Co. to represent. Maybe you didn't think that a simple circle with three simple trees could mean so much, but now every time you put on that Ragamuffin Co. shirt, you'll think of the ultimate display of grace.
Thank you for reading!